Genmaicha Japanese. Literally, Brown Rice tea. Bancha or medium-grade Sencha combined with well-roasted and popped brown rice (genmai) is known as Genmaicha. The rice adds a slightly nutty taste. Genmaicha has been embraced by fashionable urban Japanese as reverse chic, though they often add Matcha for taste and cachet. Genmaicha is a uniquely Japanese gift to the world and may very well be the most popular Japanese tea abroad. See Matcha Genmaicha. (Pratt 2010)